RCKC Aurum is not just a brand, it’s a journey through India’s rich cultural history. Every thread, every design, every textile tells a story of heritage, craftsmanship, and a commitment to preserving timeless traditions while embracing contemporary lifestyle. Born out of the legacy of India’s prestigious Ram Chandra Krishan Chandra (RCKC), established 120 years ago in the bustling markets of Old Delhi, RCKC Aurum continues to weave the tapestry of its rich history into every creation.
The Origins of RCKC Aurum
Rooted deeply in India’s heritage, RCKC has been an integral part of India’s social fabric for generations, with its legacy intertwined in countless love stories, families and traditions.
Founded in 1905, RCKC has been an influential force in Indian fashion and lifestyle. It is still a popularly held belief across millions of households that RCKC brides are blessed with good fortune and happy marriages, a testament to the brand’s enduring cultural impact and connection with families. With the launch of RCKC London at the turn of the 21st century, the brand evolved further, becoming an international symbol of Indian heritage with unmatched craftsmanship. RCKC made history by showcasing the first Indian designer on the ramp at Paris Fashion Week through its in-house brand Ana Mika, and continues to set trends globally. The brand has launched several Indian designers on the international stage including RCKC Aurum’s Head Designer Abhijeet Khanna at London Fashion Week.
Honoring the Craft
At RCKC Aurum, we believe that every creation is a tribute to the artisans who bring these designs to life. Our team, led by acclaimed designers Abhijeet Khanna and Renesa Rastogi, curate each garment with a focus on excellent quality, intricate handwork embroidery, and innovative weaving techniques. These garments are more than just clothing, they are heirlooms, designed to be passed down through generations.
Our collections reflect the diversity of India’s heritage, drawing inspiration from Rajasthan’s vibrant motifs, the regal Mughal designs, South Indian artistry and the timeless elegance of Banarasi textiles. Yet, each piece is infused with a modern twist, ensuring its relevance to today’s contemporary trends, especially millennials and Gen-Z, who are looking for a fusion of tradition and contemporary design.
Redefining Elegance
Our philosophy is simple: to create clothing that make you feel beautiful and bring out your true personality and individuality. Whether it’s a resplendent lehenga for a bride’s big day or an elegant saree for a festive occasion, every design is carefully curated to resonate with you. Our in-house design team at RCKC Aurum brings together the best of both worlds: the grandeur of Indian traditions and the minimalism of modern aesthetics, making each piece a unique masterpiece.
A Global Presence
RCKC Aurum’s appeal transcends borders, reaching a global clientele while staying rooted in Indian tradition. With a strong presence in the United Kingdom and the global fashion scene, RCKC Aurum ensures that its legacy continues to evolve. The brand’s seamless shopping experience and attention to detail make it a favorite for fashion lovers worldwide.
The Heartbeat of Celebrations
RCKC Aurum is not just about wearing beautiful clothing; it’s about feeling connected to something larger: a story, a tradition, or a legacy. Whether it’s a wedding, a festival, or a personal milestone, our creations bring grandeur to life’s most precious moments. Our brand is synonymous with celebrations, offering pieces that embody the joy and significance of these occasions.
A Legacy to Cherish
RCKC Aurum is committed to preserving its legacy while embracing change. With a deep respect for tradition and an eye on the future, the brand continues to innovate, staying true to its roots while pushing the boundaries of modern fashion.
As the latest chapter in the RCKC journey, RCKC Aurum invites you to explore the perfect blend of culture, art, and modern elegance. Join us in celebrating a heritage that has stood the test of time and discover how each garment carries the story of India’s craftsmanship and innovation.
